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Dana Einsidler
Dana Einsidler
Honest By is one of the first fashion brands to be 100% honest with its consumers about who, what, where, and how their clothes are made. Most of their clothing are elegantly designed with vegan or recycled materials. Honest By is high fashion and forward-thinking.
My final branding solution juxtaposed the idea of 100% transparency with the idea that prices are calculated fairly and honestly. Thus, the brand is a needle, thread, and buttons, in the appearance of a percentage symbol. One button is rotated and smaller in scale to convey the idea that the company moves forward through innovation.